CLUB MED | SUMMER CAMP
Where motherhood suddenly becomes a child's play.
The idea
This film is about all those little rules mums use to set for their children everyday; you know the ‘Wake up on time‘, ‘Go take a shower‘, ‘Wash your hands‘, ‘Finish your plate‘, ‘Do your homework‘, etc..
But when applied at Club Med, it suddenly becomes much easier to be a mum :)
'Club Med Summer Camp, where Motherhood becomes a child’s play'.
Credits
Agency: Fred & Farid Shanghai
Client: Club Med
Title of Campaign: Mum Rules
Chief Creative Officers: Fred & Farid
Creative Director: Feng Huang
Associate Creative Director: Adrien Goris
Copywriters: Adrien Goris, Marie Dutech, Léo Michel
Art Directors: Adrien Goris, Malo Jénin
Brand Supervisors: Joan Pan, Faye Amsel
Account Manager: Louise Battus, Li Ke
Production: Eagle Media
Director: Yiqing Li
Director of Photography: Zhong Rui
Agency Producer: Slim Trabelsi
Editor: Antoine Robin