The idea

During Chinese New Year, the amount of money you should put inside a ‘hongbao’ is a real burden for social relationships; you never know much others will give you.

A problem in which Diesel, mastering irony like no one else, tried to tackle.

What if money was just the packaging? Introducing the Money Pocket, the first red envelope made of real money. Turning it inside out, giving the full space to the real values behind (caring, friendship, love, safety).