GUERLAIN | INSTAGRAM JOURNEY
Turning Instagram into an interactive Streetview.
A campaign
for Guerlain's
Abeille Royale.
Shot in Ouessant island, west of France.
The idea
An Instagram Journey is an immersive experience to discover and learn more about Ouessant, the Black Bee Island.
By hijacking Instagram tags functionality, we transformed a common picture into an interactive map, leading users to the most iconic places of the island.
From there, they discover beautiful short videos and photos showing how, in the purest ecosystem, the Black Bee produces a honey of unrivalled purity.
Credits
Agency: Fred & Farid Shanghai
Client: Guerlain
Chief Creative Officers: Fred & Farid
Creative Director: Gregoire Chalopin
Copywriters: Adrien Goris, Jean-Baptiste Le Divelec
Art Directors: Pierrick Jegou, Adrien Goris, Jean-Baptiste Le Divelec
Photographer: Pierrick Jegou
Film Director: Ehsan B
Brand Supervisors: Anne-Sophie Nicou
Associate Account Director: Yahui Chen
Account Managers: Fan Yang
Editor: Blinde Wu