ZARA | POLKA DOTS DREAM
Zara's Polka Dots collection: Real model, real clothes. Dream world.
For the launch of its Polka Dots collection in China, Zara partnered with us at [Ai]magination to create Polka Dots Dream: a fashion world between reality and imagination.
Starting with a studio shoot featuring Chinese model and it girl Guyue, we reimagined the world around her while preserving every detail of the clothes. The project spans 25 editorial images showcasing 15 looks for Zara China's website, alongside a film for the brand's social channels.
Selected Press
CB News - Zara choisit [Ai]magination pour lancer sa collection en Chine
Stratégies - Zara choisit [Ai]magination pour lancer sa collection Polka Dots en Chine
Le MediaCom - Zara choisit [Ai]magination pour lancer sa collection Polka Dots en Chine
Prestige Traditions - Zara choisit [Ai]magination pour lancer sa collection Polka Dots en Chine
Credits
Title: Polka Dots Dream
Client: ZARA China
Studio: [Ai]magination
Model: Guyue