Lancôme Absolue Longevity is a 30-second hybrid film blending live action, CGI and generative AI. Written by Fred & Farid Shanghai and produced by me at [Ai]magination Shanghai for the China market.

Starting from Lancôme's existing global campaign assets, we developed an immersive under-skin sequence using generative AI, translating complex product science into a visual narrative designed to resonate locally.

A case study in how generative AI helps global campaigns travel smarter: deeper, market-relevant storytelling, fully consistent with the master brand world, timelines and asset constraints.