THE NORTH FACE | FACE THE NORTH FACE 2.0
Anthem campaign for The North Face's 2024 winter season
Our anthem campaign is back to kick off The North Face's 2024 Winter season.
This time, it's an ode to Choices.
The left way up, or the right?
The south face, or the north face?
Play it safe, or take the leap?
Give up, or give it all?
Follow the rules, or follow our heart?
Stay within limits, or push past them?
Hide in the comfort zone, or explore beyond?
Just play, or play for real?
Stick to the same, or try something different?
Guess what we chose.
We chose to play different.
Face The North Face
The North Face
Credits
Title of ad: Face The North Face 2.0
Client: The North Face
Agency: FRED & FARID Shanghai
Chief Creative Officers: Fred & Farid
Executive creative director: Feng Huang
Group Creative Director: Adrien Goris
Senior Art Director: Zoe Zhao
Art Director: Siyuan Huang
Copywriters: Adrien Goris, Peilin Guo
Strategy: Karen Ge, Karas Huang, Azure Li
Account Supervisors: Paul Lin, Quinn Jiang, Jenny Wei
Production Company: FRED & FARID Production
Executive Producer: Charles Renard
Producer: Caroline Wei
Editor: Henrik Pierce · 好雨