Guinness's most iconic advertising characters travelled from Ireland to China.

For Guinness: The Surge Odyssey - an immersive brand experience touring Shanghai, Shenzhen and cities across China - [Ai]magination, FRED & FARID's generative AI studio, brought them to life in a playful 50-second film: the silver fish rides a bicycle through Shanghai's tree-lined streets, the toucan watches passersby, the turtle takes its time with a pint.

The experience takes its name from the surge: the cascade of tiny bubbles visible as a freshly poured Guinness Draught settles. That signature movement becomes a journey between cultures.