ELEME | FOOD DELIVERY APP
What are you
hungry for?
The idea
National rebranding campaign for Eleme, China's leader for online food delivery; Eleme alone holds 55% of market share and processes some 25 million orders a day.
'What are you hungry for?' includes a film, a series of prints and a digital activation; it celebrates the hungry women and men who, whatever it is they chase, have the will to pursue their inner drive.
Our message is simple; focus on what you are really hungry for in life, we'll take care of your food.
Credits
Agency: Fred & Farid Shanghai
Client: Eleme
Title of ad: What are you hungry for?
Brand supervisor: Yue Ting
Chief creative officers: Fred & Farid
Executive Creative director: Feng Huang
Associate Creative director: Adrien Goris
Copywriters: Adrien Goris, Chris Wang
Art directors: Adrien Goris, Uty Chen, Yau Chin, Mitchell Qian
Agency supervisors: Feng Huang, Qiong You
Agency Producers: Sayde Bayrak
Production company: Stink Shanghai
Producers: Desmond Loh, Louise Kwan
Director: Michael Lawrence
DOP: Michael Lawrence
Music: Gum Shanghai