DUOLINGO | TRICK OR STREAK
How a neon skeleton Duo crashed the Halloween parties of Shanghai.
Losing your streak is the scariest thing about Halloween. So we brought Duo to life as a spooky DIY neon skeleton, and sent him out to crash Shanghai’s Halloween parties - reminding every reveler to open the app and keep their streak alive.
Partygoers could show their ongoing streak, or complete their lesson on the spot in front of DUO Skeleton himself. The activation spread nationwide on Douyin and RED.
We might be the ultimate party crasher, but when the party ends, learning goes on.
Selected Press
Campaign Brief Asia - Duolingo takes over Shanghai this Halloween via Fred & Farid Shanghai
shots - Duolingo's Halloween campaign takes over Shanghai
Influencia - Duolingo lance une opération Halloween avec Fred & Farid Shanghai
Presse Agence - Shanghai : Duolingo lance une opération Halloween avec Fred & Farid Shanghai
J'ai un pote dans la com - Duolingo investit les rues de Shanghai pour une activation décalée
Comdigitale - Duolingo investit les rues de Shanghai pour une activation décalée
Credits
Title of ad: Trick Or Streak
Client: Duolingo China
Agency: FRED & FARID Shanghai
Chief Creative Officers: Fred & Farid
Executive creative director: Feng Huang
Group Creative Director: Adrien Goris
Creative Group Head: Zoe Zhao
Senior Art Directors: Zoe Zhao, Siyuan Huang
Copywriters: Adrien Goris, Zoe Zhao
Strategy: Karma
Account Supervisors: David Zhao
Production Company: FRED & FARID Production
Producer: Caroline Wei