DUOLINGO | DUO'S GREAT RESIGNATION
How a burned-out mascot delivered real jobs to China's youth.
In China, Gen Z is facing burnout and work anxiety. Quitting, switching careers and starting over have become deeply relatable ideas.
So Duo, Duolingo's famously cheeky green mascot, publicly quit his job.
More than 300 brands joined the conversation, offering him everything from delivery gigs to CEO roles. Then we gave the story a real-world twist: turning Duo's fictional job offers into real opportunities for young people.
Credits
Client: Duolingo
Agency: FRED & FARID Shanghai
Group Creative Director: Adrien Goris
Associate Creative Director: Zoe Zhao
Short-video Content Creation Manager: Linqian Xia
Social Content Producer: Jiantao Huang
Social Content Creator: Zhixuan Gong
Designers: Siyuan Huang, Jingyi Yang
Producer: Jialu Wei