'Next time.' 'Next time.' 'One more next time.' It became our generation's catchphrase — and the carefree 'see you again' we once promised so easily rarely happens. But between brothers, there should be no regrets. If we say we'll meet again, we meet again.

Whisky in China rarely speaks to the hearts of grown men. To awaken that golden-era nostalgia, we went to what matters most: brotherhood. So we partnered with Jordan Chan — the original jianghu big brother — and Friendship Years (友情岁月), the song of brothers, reimagined as Friendship Years 2025. Built on true reunion stories and shot documentary-style, it became the year-end nostalgic MV made by brothers, for brothers.

The campaign opened with Jordan Chan himself inviting everyone to sing Friendship Years with him, then Douyin creators from every walk of life shared their own reunion moments — growing into a 10,000-voice chorus across platforms, before the MV landed as the emotional finale of the year.

Even the chorus was rewritten around the campaign's signature serve: make the call, meet when you want, raise a glass of Chivas Green Tea — a toast to meeting again.

Because some friendships should never drift apart.
Bring the bottle. Cheers — to seeing each other again.