Turning the airport waiting game into a real playable game to get upgrades.
For the launch of the new Air France Business cabins in Asia, we created the first mobile game that allows travellers to compete for an instant upgrade, just before boarding.We started in Singapore and Japan and the game was extended to other 5 other markets.
FWA of the Month FWA of the Day Silver - Adfest Silver - Cristal Festival Bronze - Adfest Bronze - Spikes Asia Bronze - Cristal Festival Purple Chair - Yahoo! Merit - One Show Interactive Finalist - Cannes Lions Finalist - Clio Awards Finalist - Spikes Asia 2 Finalists - ADSTARS
Chief Creative Officers (CCO): Fred & Farid Creative Director: Gregoire Chalopin Copywriters: Adrien Goris – Jean-Baptiste Le Divelec Art Directors (Film): Adrien Goris – Jean-Baptiste Le Divelec Art Directors (Mobile app): Pierrick Jegou – Nicolas Liberman – Zhang Ying – Jihjan Lee - Anna Liu Account Supervisors: Guillaume Leroux – Louise Battus Agency producer: Louise Battus Digital producers: Benoit Petrus – Boris Leconte Director: Giovanni Fantoni Modena Production: Hurrah! Producer: James Rotherham – Bellinda McCulloch Digital Production: Mediasia Interactive Game Developer: Nicolas Liatti Music: BENZENE Post-production: KillDeath Post-producer: Yael Eligoulachvili Media: Julien Leveque, Lauren Godet, Liao Liang, Yan Zhang