A motivational Winter Olympic Games ad for Tmall, setting winter on fire.
As part of a 10 year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched this motivational Winter Olympic Games campaign, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season, while leveraging on the spirit of the Olympic Games. No matter how tough winter can be, it makes us feel more alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ – Albert Camus.
Client: Tmall, Alibaba Group Title of ad: Set Winter On Fire Brand supervisors: Chris Tung ,Diao Su, Zhao Chen Chief creative officers: Fred & Farid Executive Creative director: Feng Huang Creative Director: Adrien Goris Copywriters: Adrien Goris, Luna Zhang Art directors: Adrien Goris, Uty Chen Agency supervisors: Feng Huang, Nichole Niu Agency Producers: Jessie Huang, Tilda He Production company: Stink Shanghai Executive Producers: Desmond Loh, Louis Kwan Director: Salomon Ligthelm DOP: Christophe Collette Editors: Fan Fan Post-production: Volt Post producer: Charles Renard