Adrien Goris
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Taobao | Watch Me

A campaign for Taobao (World's largest C2C Marketplace) to inspire the Chinese post 90's generation to cultivate its own style. 90 internet influencers, from the post 90’s, for 90 seconds, together at the starting block to show off their own personality.

150 million views on Chinese Youtube, The most talked about social media campaign of 2016 in China (Source: Adquan), Top Trending Topic on Chinese Twitter, 85 000 young Chinese people sharing their own style with #WatchMe


"90 post 90's influencers, for the biggest social campaign of 2016 in China" - Adquan