To announce Porsche's return to the legendary race, the 24 hours of Le Mans, we produced the first ever 24-hour social race between these two major platforms, Twitter and Weibo. Only one rule: the more you tweet our hashtag, the faster you race.
20,000 teams on the starting line. 70k tweets both on Twitter and Weibo. 750k website visitors. 250 press articles. A total of 37.5M worldwide media impressions. A cumulated time of the equivalent of one year on the website. With 80% of all tweets, China left USA in the dust. But the winner? A Twitter team which posted 2 926 tweets in 24 hours!
Agency: Fred & Farid Shanghai Title Of Ad: #24SocialRace Advertiser: Porsche China Chief Creative Officer: Fred & Farid Creative Director: Feng Huang Copywriters: Adrien Goris, Jean-Baptiste Le Divelec Art Director: Pierrick Jegou, Adrien Goris, Jean-Baptiste Le Divelec Web Designers: Jihjan Lee, Frank Lin Account Director: Vivian Wang Senior Account Manager: Lloyd Wang Account Executive: Adam Liu Digital Production: Fred & Farid Shanghai Producer: Sacha Guyon, Joey Wang, Terry Jin Brand Supervisors: Helmut Broeker, Carsten Balmes, Deniz Keskin, Estella Yang, Sora Cao, Bradley Du