Transforming outdoor landscapes into natural mazes (a forest, an ocean), just waiting to be explored. An ode to the beauty of exploration.
An ode to the beauty of exploration.
Transforming outdoor landscapes into natural mazes, just waiting to be explored.
A series of prints celebrating the spirit of Never Stop Exploring; turning outdoor landscapes into natural mazes, just waiting to be explored. They are built like the mazes we used to play when we were kids. A playful way to remind people what exploration is all about; fun, adventure, beauty, nature.
Agency: Fred & Farid Shanghai Client: The North Face Title of ad: Exploring Mazes Chief Creative Officers: Fred & Farid Brand Supervisor: Swannie Chiu Agency Supervisor: Nichole Niu Executive Creative Director: Feng Huang Creative Director: Adrien Goris Copywriters: Adrien Goris, Chin Yau Chong Art Directors: Uty Chen, Chin Yau Chong Agency Producer: Charles Renard Post-Production Company: Volt FX, Shanghai CG artist: Aymeric Renaud