A campaign for Guerlain's Abeille Royale. Shot in Ouessant island, west of France.
An Instagram Journey is an immersive experience to discover and learn more about Ouessant, the Black Bee Island. By hijacking Instagram tags functionality, we transformed a common picture into an interactive map, leading users to the most iconic places of the island. From there, they discover beautiful short videos and photos showing how, in the purest ecosystem, the Black Bee produces a honey of unrivalled purity.
Client: Guerlain Agency: FRED & FARID Shanghai Chief Creative Officers (CCO): Fred & Farid Creative Director: Gregoire Chalopin Copywriters: Adrien Goris, Jean-Baptiste Le Divelec Art Directors: Pierrick Jegou, Adrien Goris, Jean-Baptiste Le Divelec Photographer: Pierrick Jegou Film Director: Ehsan B Brand Supervisors: Anne-Sophie Nicou Associate Account Director: Yahui Chen Account Managers: Fan Yang Editor: Blinde Wu