National rebranding campaign for Eleme, China's leader for online food delivery; Eleme alone holds 55% of market share and processes some 25 million orders a day. 'What are you hungry for?' includes a film, a series of prints and a digital activation; it celebrates the hungry men who, whatever it is they chase, have the will to pursue their inner drive.
Client: Eleme Title of ad: What are you hungry for? Brand supervisor: Yue Ting Chief creative officers: Fred & Farid Executive Creative director: Feng Huang Associate Creative director: Adrien Goris Copywriters: Adrien Goris, Chris Wang Art directors: Adrien Goris, Uty Chen, Yau Chin, Mitchell Qian Agency supervisors: Feng Huang, Qiong You Agency Producers: Sayde Bayrak Production company: Stink Shanghai Producers: Desmond Loh, Louise Kwan Director: Michael Lawrence DOP: Michael Lawrence Music: Gum Shanghai