Replacing disposable chopsticks with chopsticks you can actually eat.
‘Edible Chopsticks’ is a sustainable innovation which aims to end massive deforestation by replacing disposable chopsticks with chopsticks you can actually eat. Edible chopsticks are made in three different flavors: Original Wheat, Matcha and Purple Sweet Potato. Here there is no coating, it is made of wheat flour blended with icing sugar, milk powder, butter and water without any preservatives. Our product also has a long shelf life of more than 10 months. And if you don’t want to eat it, you can just throw it away; it decomposes within a week. Our packaging is made from 100%-recycled paper, it’s completely sustainable.
Agency: Fred & Farid Shanghai Client: Eleme, Alibaba Group Title of ad: Edible Chopsticks Brand Supervisors: Songqian Wu, Yijun Wang, He Li Chief Creative Officers: Fred & Farid Agency Supervisors: Feng Huang, Qiongyou Zhang, Blair Wang Executive Creative Director: Feng Huang Creative Director: Adrien Goris Copywriters: Adrien Goris, Marie Dutech, Léo Michel, Mentos Feng Art Directors: Adrien Goris, Uty Chen, Antoine Robin, Chen Xi Brand Strategist: Steven Ma, Wang Cai Wei Agency Producers: Charles Renard, Zhejun Li Packaging Company: Yike Packaging company Chopsticks Factory: Shui Fu You Qing Furnishing Company Director: Leo Liu DOPs: Leo Liu, Vincent Arassus Drone Pilot: Vincent Arassus Food stylists: Chen Hui, Zhao Wei, Zhang Shen Yan Post-Production: Bottles Post Producer: Ting Yu Colorist: Lorna Yan Sound recording: TZ Studio Sound-producer: Joyce Chen Shooting places: Central Studios, Shanghai, Anhui (Factory)