ELEME | EDIBLE CHOPSTICKS
Replacing disposable chopsticks with chopsticks you can actually eat.
The idea
‘Edible Chopsticks’ is a sustainable innovation which aims to end massive deforestation by replacing disposable chopsticks with chopsticks you can actually eat.
Edible chopsticks are made in three different flavors: Original Wheat, Matcha and Purple Sweet Potato.
Here there is no coating, it is made of wheat flour blended with icing sugar, milk powder, butter and water without any preservatives.
Our product also has a long shelf life of more than 10 months. And if you don’t want to eat it, you can just throw it away; it decomposes within a week. Our packaging is made from 100%-recycled paper, it’s completely sustainable.
Awards
Clio USA 2018 - Silver - Out of Home / Other
Clio USA 2018 - Bronze - Public Relations / Environmental
D&AD Impact - Wood Pencil - Environmental Sustainability
Epica Awards - Silver - Product Design
Cristal Awards - Silver - Best Goodvertising Campaign
One Show Greater China - Bronze - Public Service & CSR
Cannes Lions 2018 - Direct - Excellence in Direct Low Budget / High Impact Campaign (Shortlist)
ROI Awards - 1 Silver award in Public Relations Integration Communication
D&AD - Product Design - Sustainable
Fast Company - Finalist in Consumer Products - World Changing Ideas 2019
Credits
Agency: Fred & Farid Shanghai
Client: Eleme, Alibaba Group
Title of ad: Edible Chopsticks
Brand Supervisors: Songqian Wu, Yijun Wang, He Li
Chief Creative Officers: Fred & Farid
Agency Supervisors: Feng Huang, Qiongyou Zhang, Blair Wang
Executive Creative Director: Feng Huang
Creative Director: Adrien Goris
Copywriters: Adrien Goris, Marie Dutech, Léo Michel, Mentos Feng
Art Directors: Adrien Goris, Uty Chen, Antoine Robin, Chen Xi
Brand Strategist: Steven Ma, Wang Cai Wei
Agency Producers: Charles Renard, Zhejun Li
Packaging Company: Yike Packaging company
Chopsticks Factory: Shui Fu You Qing Furnishing Company
Director: Leo Liu
DOPs: Leo Liu, Vincent Arassus
Drone Pilot: Vincent Arassus
Food stylists: Chen Hui, Zhao Wei, Zhang Shen Yan
Post-Production: Bottles
Post Producer: Ting Yu
Colorist: Lorna Yan
Sound recording: TZ Studio
Sound-producer: Joyce Chen
Shooting places: Central Studios, Shanghai, Anhui (Factory)