Showing humans what it is like to swim in Ocean plastic pollution.
Out of sight, out of mind: Even if people know about the fact every year billions of pieces of plastic trash are thrown away, it still does not impact their daily life. It’s too far away, and that’s a problem. So we brought the problem to a local swimming pool, for the Earth Day, on April 22, 2016. Faced with the option of swimming in a pool full of plastic pollution, most people would choose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday.
Agency: FF Shanghai Client: Sea Shepherd Global Title of ad: Trashpool Brand Supervisor: Alex Cornelissen, Michelle Mossfield, Nelli Huie Chief Creative Officers: Fred & Farid Agency Supervisors: Guillaume Leroux, Solene Marce Executive Creative Director: Feng Huang Copywriter: Adrien Goris Art Directors: Adrien Goris, Issy Zheng Brand Strategist: Guillaume Leroux Executive Producer: Karim Naceur Directors: Patrice Chatelus, William Mazaud Music Producer: Leo Copet